In this step of the wizard, you are offered with the following options:
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Choose a starter site
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Corporate Site - this option installs the sample corporate site - it is recommended for most users, especially for evaluators
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Blank site - this is a blank site without any content; you will use it to create a new site from scratch
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Blank site ASPX - the same as above, but for ASPX page templates
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and others
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Continue to the New site wizard - this option is recommended if you're starting a new site from scratch
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Import an existing Kentico CMS website - use this option is you already created a website with Kentico CMS and need to import it into a new installation (e.g. on the production server)